Media Buyer
Some Typical Challenges |
How IRIS can help |
Poor return on media investment due to delayed approvals |
Visibility and easy access to campaign milestones/approvals |
Conflicting objectives and deadlines |
Personal email task reminders to people working on campaign |
Task management across different agencies working on the campaign |
Ready timeline templates with action streaming for campaign management |
Manual client approval process |
Easy online approvals for Media Buying Authorisation (MBA) |
Missing the bigger campaign picture |
Ready access to all key information for all stakeholders |
The IRIS Advantage
- Minimise frustration with automated MBA approval reminders
- Clear audit trail of approvals and client comments
- Better manage expectations of client and superiors
- Manage campaigns by exception with ease
- Ready access to all key campaign information