CEO

Some Typical Challenges	How IRIS can help
Pressure to deliver double digit growth	Higher sales as a result of managing innovation from idea to launch
Lack of Marketing KPI and investment visibility	Resource and investment are prioritised to maximise top line growth with clear KPIs
Lack of resource optimisation	Stronger brands from optimal resource allocation across all campaigns and launches
Overall investment return maximisation	Speed to market with winning products

The IRIS Advantage

Ability to dynamically manage your product pipeline and milestones
Maximise return on marketing investment through better accountability and control
Proactively minimise failure risk through effective portfolio management
Ensure Executive team is aligned and collaborating to innovate.
Ready access for all stakeholders to key campaign information online