Best Practices in Pharma Product Launch - Brussels, April 10-11, 2013.
Iris' CEO Janaki Joshi has been invited to speak at the 2013 Best Practices in Pharma Product Launch in Brussels, Belgium on April 10 -11, 2013. She will present on "Achieving Launch Excellence through Superior Cross-Functional Collaboration to Maximize Revenue".
In this case study, discover how a world class pharmaceutical company used an innovative Web-based platform to achieve launch success and exceeded the forecast by collaborating with the cross functional teams in particular Marketing, Market Access, Clinical, Medical Information and Sales to deliver a superior result.
In addition the presentation will cover key aspects of launch such as:
- Visibility of Launch Status: How does the team gain a clear insight into the status of issues, risks, milestones and key decision documents for important launch activities?
- Cross Functional Collaboration: How to enable global and distributed cross function teams to work together and have real time visibility of information.
- Execution Efficiency: Ultimately how does the launch team transform the launch strategy into tangible outcomes