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Benefits |
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- Easier copy review and copy approval thanks to direct link from the promotional piece to the exact location within the referenced materials
- Lower cost of creating a promotional piece due to early collaborative input, rapid review turnaround and reduced rework of artwork.
- Productivity gained from reusing pre-referenced publications and Product Information
- User friendly web-based system remotely accessible from anywhere with ability to connect advertising and PR agencies
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Actual Customer Results |
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- Over 50% reduction in approval time
- 200% increase in productivity
- Increased throughput with the number of promotional pieces created
- Over 30 agencies able to connect and work with brand teams online
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Key product capabilities
Manage the entire process of creating a promotional piece from agency briefing to material ready for print whilst maximising compliance
- Dashboard to track the status of your promotional documents and quickly zero-in on bottlenecks
- Comprehensive central repository of fully referenced promotional materials with search capability
- Fast parallel review and approval from all stakeholders with timely input throughout the process
- Automatic version control, automatic archiving and comprehensive audit trail.
- E-mail reminders to proactively manage review, approval and expiry of materials
- Ability to compare and review two versions of a promotional piece side by side
- Integrates with other Iris Pharma™ modules
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Winner of the Communications category: The Iris External Communications Approval manages and reduces the time taken to create promotional pieces, digital projects, PR campaigns from agency briefing to material ready for print/online publication by up to 60% whilst maximising compliance with the Medicines Australia Code of Conduct.