As patents expire on many of the conventional therapies, on the one hand and biological and molecular targeted therapies rise to the forefront of modern medicine on the other, building strong pharmaceutical brands has become more and more challenging.
Further, the advent of evidence based medicine since the 90s requires brand builders today to work and coordinate the effort of several functional experts to create the evidence for their brands' superiority. To do so requires managing the tension between the need to standardize processes and the need for the processes to evolve with experience.
Iris Pharma - Brand Development modules provide brand builders with the process framework and software tools to manage all activities aimed at differentiating their brands and communicating the difference to the market place.
Iris Brand Development Solution includes: