Companies spend millions of dollars on growing their brand equity and yet very few companies track the return on this investment in the form of market share, brand awareness, strategy and loyalty measures in one place.
The Brand Equity Hub captures the performance and history of a brand over time.
It provides the ability to build and share powerful brand knowledge across business groups and countries in a consistent way.
Imagine being able to view how brand positioning and personality has been shaped and changed over a ten year period for your brands.
Key product capabilities
- Knowledge retention
- Performance tracking
- Brand portfolio management
- Brand strategy development and management