Developing the market for new drugs has become more challenging today as regulators, payors, physicians and patients alike demand stronger evidence for efficacy, safety and value.
In this climate, cross-functional teams need to continually improve their processes for gaining superior insights about the market, preparing submissions for regulators, payers and key accounts.
Iris Pharma - Market Development modules provide pharmaceutical brand builders with a process framework and software tools with which they can implement and evolve cross-functional processes to better prepare the market for achieving the maximum impact for new brand initiatives. The four modules are:
Iris Brand Development Solution includes: