One of the key challenges facing companies is the brand creation and maintenance of growth in a mature market.
Delivering double digit expansion through new products and services is particularly hard in the face of launch failure. This is compounded by a lack of visibility of the new product pipeline status or milestones.
Frustrated, senior management cannot clearly identify, prioritise and progress portfolio opportunities based on their merits.
What can Iris provide?
Iris has pioneered brand led innovation, incorporated from idea to launch and beyond. With unique insights and proven methodologies, Iris helps organisations establish the practices, processes and tools to develop the muscle to deliver reliable above industry average growth year after year, through an "innovation culture".
Iris draws on the best practice and thinking of leading global companies and business schools, such as Harvard and MIT, to provide industry specific frameworks for managing brand led innovation in consumer goods, pharmaceuticals and their stakeholders.